Win a bear, "James" Bear, #001!

09 September 2020

To celebrate National Teddy Bear Day on 9th September, SSAFA have teamed up with our partners at Merrythought to give you the opportunity to win the first ever made copy of the new 10 inch "James" Teddy Bear.

“James” is named after SSAFA’s founder, James Gildea, and has been specially created by Merrythought to raise vital funds for SSAFA, the Armed Forces charity.

It is limited edition of only 1885 pieces - the year the charity was founded - and for every “James” Bear sold, a donation is made in support of the charity.

There is also a silent auction for a unique 12 inch version of the "James" Bear - perfect for all true Teddy Bear collectors!

You can enter the prize draw and silent auction by visiting our competition site.

Merrythought have been hand-making the quintessential English teddy bear since 1930. Celebrating its 90th Anniversary in 2020, the company is a fourth-generation family business and a true heritage brand, renowned worldwide for producing the finest British teddy bears.


Please feel free to call our Forcesline if you need any support.

0800 260 6767

We are open 09:00 - 17:30,
Monday to Friday.