Partnership with Hull’s NOTCH is a cut above for SSAFA

17 July 2024

It’s official: SSAFA, the Armed Forces charity has become fashionable.

While branded jewellery might not have been at the forefront of Sir James Gildea’s mind when he found the charity in 1885, time has moved on and support of SSAFA can now be worn if not on a sleeve, then certainly on a wrist thanks to NOTCH.

NOTCH, based in Hull, makes a range of bracelets that lets the wearer record achievements, milestones, memories, and positivity while raising funds for SSAFA.

It could be a record of the wearer’s first 13 Bridges Challenge or London Marathon for SSAFA, perhaps the first Kiltwalk, or even when someone first starts volunteering for the UK’s oldest tri-service charity. Just as important is that 20 percent of sales from the Armed Forces range will be donated to the charity.

Jenny King, SSAFA’s Corporate Development Manager, says: “Corporate and Commercial Partnerships are extremely valuable to SSAFA, as they help us provide life changing support to the entire Armed Forces Community.

“None of the work we do would be possible without the support and commitment from companies such as Notch, so whatever your reason for buying a NOTCH bracelet – for yourself, a friend, or a family member – wear it with pride knowing that you’re doing good for the Armed Forces family SSAFA supports.”

Christopher Healy, NOTCH Director, adds: “We’re delighted to have SSAFA, the Armed Forces charity, as beneficiary charity of our entire Armed Forces collection of bracelets and Notches. And we’re excited to be working with the SSAFA team to curate an entirely bespoke collection for everyone associated with the Army, Royal Navy, and Royal Air Force.

“NOTCH is all about wearing life’s passions with pride and for everyone at NOTCH there’s nothing more important than helping to raise funds for members of the Armed Forces community who rely on SSAFA.”

NOTCH bracelets are made in the UK and are available in sports cord, leather or recycled ocean plastic that is processed into soft rope called OceanYarn, combining strength, softness, and durability.