Official Platinum Jubilee Album to be sold in support of SSAFA

18 May 2022

St James’s House has been announced as an Official Platinum Partner and exclusive publisher for the Platinum Jubilee Pageant, which will take place on 5 June 2022. The album is sold in support of SSAFA, the Armed Forces charity.

Titled Her Majesty The Queen: The Official Platinum Jubilee Pageant Commemorative Album, this fully illustrated coffee-table book will bear the official event emblem. It will celebrate the life and reign of Her Majesty, and explore developments in the UK and around the world over the past seven decades. It will also showcase a range of aligned organisations, all selected for their transformational contribution across the spheres of culture, society, technology and business.

“Our company has a long history of producing publications for major royal celebrations,” says Richard Freed, Founder of St James’s House and the associated SJH Group. “The Platinum Jubilee Pageant is a once-in-a-lifetime event, and another fantastic opportunity for us to create the official keepsake for a major celebration.”

Previous royal titles by St James’s House include publications for the Royal Navy in 2005, the Thames Diamond Jubilee Pageant in 2012, The Queen’s 90th Birthday Celebration at Windsor Castle in 2016, the RAF in 2018, VE Day which was in support of SSAFA in 2019.

The album’s editorial team includes the renowned best-selling authors and royal correspondents Robert Jobson and Katie Nicholl. “I have worked with St James’s House on a number of collaborative publications,” says Robert Jobson, “and I have always been impressed by their storytelling, photographic content and high production values.”

“When Princess Elizabeth became Queen, nobody could have foreseen that she would become Britain’s longest-reigning monarch,” says Katie Nicholl. “The Platinum Jubilee Pageant is a landmark event in our nation’s history, and it is a great honour to work on its official commemorative album.”

The book also include exclusive written content by Tom Parker Bowles. A renowned food writer and critic, he will provide readers with an insight into the royals’ dining tastes and traditions, and into the history and flavour of royal celebrations past and present.

Lieutenant General Sir Andrew Gregory, Chief Executive of SSAFA the Armed Forces charity, and Master Gunner St. James's Park, said: “SSAFA, the Armed Forces charity is delighted to be working with SJH again and it has been very exciting to see our historical archives brought to life in such a beautiful book. Her Majesty The Queen has been Patron of SSAFA, the Armed Forces charity for 70 years; it is a great honour for SSAFA to be a small part of a truly unique event as we celebrate Her Majesty’s Platinum Jubilee.”

This publication will be gifted exclusively to VIPs and ballot winners. In honour of Her Majesty The Queen’s jubilee weekend, St James’s House will hold a private evening gala at Claridge’s on 5 June 2022 for clients, contributors and the media. The colour, crowds and spectacle of the Platinum Jubilee Pageant will be screened live at this launch event, which will also include afternoon tea and a private question-and-answer session with book contributors and authors Robert Jobson, Katie Nicholl and Tom Parker Bowles, followed by a book signing.