Our patron, president & ambassadors

Our celebrity ambassadors who support and promote SSAFA's work.

Our Patron

HRH King Charles the Third
SSAFA is honoured and privileged to have His Majesty King Charles III as our Patron.

Our President

HRH Prince Michael of Kent
HRH Prince Michael of Kent

Our Vice Presidents

The Lady Dannatt
The Baroness Fookes
Colonel (retd) Colin Hogg
The Lady Walker
Mrs Wendy Burns
Lady Caitlin Knighton
Lady Hockenhull
Kirsty Bushell CBE


Our Celebrity Ambassadors

We are very proud of the celebrities that have chosen to support us.

Friederike Krum, Mezzo-Soprano
Friederike Krum - Mezzo-Soprano

Antony Cotton MBE, Coronation Street Actor
Antony Cotton MBE - Coronation Street Actor

Dan Snow MBE, Military historian and broadcaster
Dan Snow MBE - Military historian and broadcaster

Kate Adie CBE, Journalist and broadcaster
Kate Adie CBE - Journalist and broadcaster

Keegan Hirst, Rugby League player
Keegan Hirst - Rugby League player

Vicki Michelle MBE, Actress
Vicki Michelle MBE - Actress and Southend Veteran's Club Ambassador

Our Honorary Ambassador

Joanna Lumley DBE, Actress
Joanna Lumley DBE - Actress and Gurkha supporter